Goes on the air at 00:00 UTC 1 November – that's 7pm Halloween evening for us in the CDT zone. Looks interesting! Here's their web site, here's The SWLing Post's write-up about them.
I'm excited that there may soon be some content on the SW bands beyond good blues music, religious screamers, Cuban propaganda, and the like. On the other hand... I hope it's not some thinly-veiled version of the just-mentioned fare. The overall track record for commercial SW has been pretty dismal to date. Let's see if somebody can make it work this time.
In the meantime, I'll say that this looks to be a serious effort, and will definitely be listening in on their inaugural broadcast.