The cover pages show their obvious appeal:
The plonking sound you hear is these two firmly landing in my Amazon cart. Expect more commentary on them here next month, however in the meantime you can read an interview with the author over at Bicycle Times.
As for the bacon diet, while I'm not exactly sure of what's in the book, I suspect that it's similar to what I've been doing since late August, which has me down by 16 lbs to date and has pretty well cured my asthma. Still, I'm going to get and read it. If for no better reason, it just looks like a fun read.