Reebok Bacon? Really?

No, it's real bacon made from pigs, not some weird antelope byproduct.  It's just being marketed by the athletic shoe company for their paleo/crossfit crowd, as discussed in this article.

This isn't the rhebok you're hungry for.

Put down the spork.  Move along.

Look, I'm all for bacon, think the paleo diet sounds like a good idea (and would do it too if PB&J was on the menu), and have no quarrel with the crossfit people.  But Reebok – the shoe company – selling bacon makes no sense whatsoever when Hormel sells perfectly good bags of the stuff pre-cooked and by the pound.  The shoe/meat marketing angle is just kind of weird.

Next thing we'll probably find out that tobacco is good for you.