"Live Fearless"?

In yesterday's mail there was an advertising postcard urging me to stay with my current health insurance company.  That's fine, I'm happy with them, little chance of me changing coverage.  But the theme / title / buzzphrase emblazoned all over it urging me to "Live Fearless" made me realize that (a) they don't know me very well, and (b) if they did, their lawyers would be desperately searching for a way to shove me off on another insurance company.

BTW, the collarbone is doing well and I intend to resume damaging my body in new and imaginative ways early in the new year.  Think I may try RF burns next.