About those Secret Family Recipes

As it turns out, a lot of them come from advertising copy and package labels.  Article over at Atlas Obscura. 

Of course, our secret family recipes can't come from these kinds of sources, because these written recipes give definite, repeatable measurements.  Most of our family recipes come with quantity descriptions that are some variant on the phrase "Oh you know, enough."  This has lead to a lot of reverse engineering these past eight years, let me tell you.