Story over at NPR. Of course, they had to label them "Fake Bike Helmets" for the eye-grab, but it's still a compelling story. TLDR version: somebody is selling helmet-shaped objects made of non-helmet materials for cheap, usually through eBay. Naturally, these HSOs don't work in actual crashes. Manufacturers and retailers are pissed about this, having put good money into engineering and marketing a trustworthy, comfortable safety item. No mention if someone has actually been injured while wearing one, but that's beside the point and only a matter of time.
If the price is too good to be true, yes it is.
ps: Now is a good time to revisit this old post, Wear your bike helmet.
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