Interesting Junk Mail Today

Just a nice full-color card in today's junk mail, from an unusual source: a plasma center in the next major town west of here.  It looks like a saturate-the-area mass mailing, with splashy graphics and a can't-miss offer: bring this card in to their newly opened office and get $100 on your first visit.

This is about double the usual amount (according to Business Insider anyway), and only for the first visit, so what gives?  Looking at the company's web site: COVID-19 convalescent plasma.  There we go.

Now that junk mail makes sense.  Blood plasma's got to come from somewhere, so they might as well put a collection center near a hot spot, then pay double-rate for the first visit to draw more people in for screening.  And face it, many people who are recovering from COVID could probably use a few extra bucks right now.  Win all around.

It's an interesting advertising campaign.  Strange times we're living in.