Saturday, March 14, 2020

Hm, not convinced, not a fan.


Ford releases Mustang Mach-E winter testing footage

An all-electric crossover SUV?  It may be alright, but whatever it is it's not a Mustang.  These sorts of branding missteps muddy a product name, piss off the long-time fan base, and consequently spook potential buyers.  I predict that for these reasons alone, this thing'll be gone within a couple of years.  Which is a shame, because it may well be a perfectly good vehicle that buyers want.

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